The landscape of digital marketing in 2019 is going to be different from the previous years because of the changing priorities of the audience. Moreover, the evolving technology also has its role in it. With such an evolving nature of this form of marketing, it is essential that the digital marketing trends for 2019 should be brought to light. This is why in this article, we are discussing 5 of the prominent digital marketing trends that you won’t be able to ignore. Rather you must ignore these trends to get most of the benefit. So, utilize these techniques without any second thought.

5 Digital Marketing Trends:

You need to keep your knowledge up to date because many of the trends in marketing that you have been using might not work in the upcoming year. So, we are highlighting the top 5 trends. So, review them and incorporate them in your marketing.

1. Artificial Intelligence

Artificial intelligence and the reliance of mankind on it is increasing tremendously. There are a number of benefits that AI can bring in for you. Firstly, it can help you in analyzing the behavior of the customers, find the search pattern through the data present online and know how can you optimize the services to generate maximum benefit with this research.

You can even get tips from AI to convert potential customers into actual customers. This is why, it is one of the important digital marketing trends that you must follow in year 2019. The research conducted by Gartner shows that around 25% of the companies will utilize Chatbots for customer services by 2020.

2. Personalization

Personalization is amongst one of the prominent marketing trends that you must analyze in 2019. Apart from the customization in the products, you need to customize the marketing efforts and emails as well.

The personalization of all the efforts are possible through the previous purchase history of the customers. Nearly 96% of the marketers are off the view that personalization can improve the relationships with the customers.

3. Video Marketing

You can know the importance of video marketing in the digital marketing through the numbers provided below:

  • Around 70% of the customer have shared the video of the brand at least once
  • According to 72% businesses, the conversion rate increases because of using video marketing
  • In online purchases, 52% of the customers feel confident when they watch a video
  • Around 32% of the customers responded that they have called a video after watching a video

Using various platform for video marketing can be important. You can create your own channel on YouTube, go for Facebook or Instagram for using video content on the pages. Moreover, you can even send videos as messages as well.

4. Social Applications:

Social applications are amongst one of the prominent digital marketing trend that is not fading away.

  • People send 55 billion messages each day through WhatsApp
  • 1.3 billion active users are present on WhatsApp
  • 2 billion messages are exchanged between people through WhatsApp and Facebook messenger.

With these numbers, you can’t be ignoring the role of these social media applications. You can interact with your customers through these forums to keep them loyal to your company. Moreover, you can even generate more customers through it.

5. Social Media Stories

The “stories” on social media platforms are quite trending. You can also utilize this aspect of digital marketing in reaching your customers. It is a prominent way to remain in the industry and spread your message to the customers. So, you won’t be willing to not utilize them and leaving the space available for the competitors.

Conclusion

The digital marketing trends, which are mentioned above are going to be the real governing factors for the year 2019. You can utilize these trends and ensure the best results for your business and company.