Voice search SEO is a new reality that every website owner would have to face in the year 2020. It depends on you how you optimize the website for voice search.
Google, being one of the most used search engines show that voice search is the highest growing mode of search. Why would you not rely on this authentic source for optimizing your websites?
Despite the fact that voice search is being highly used when it comes to search results, the optimization for this search form is often unknown for most of the website users. If you are among those individuals, who are not sure what voice search is and how to ensure that your website would rank on the top of the voice searches too, then this article is going to help you with all such stuff.
What is a voice search?
Voice search is a feature that has been part of Google for quite long. But the real use of this feature can be dated back to the last year.
In this type of search, instead of writing the query in the search box, the users speak and ask Google about the question that they have. In return, Google returns them with the best possible results.
So, don’t you think that voice search optimization is important enough for your website too? In the next section of this article, we are sharing some statistics that can actually enhance the importance of this mode of search for you.
Statistics related to voice search:
Here are some of the statistics that will highlight the importance of voice search SEO for you.
- More than 60% of people have discussed that they would increase the voice search in the next year.
- Reports claim that 3.5 billion searches every day on Google are voice searches.
- By next year, 30% of the searches would be performed without any screen that means searches would be done using voice search.
Now when the importance of voice search SEO is clear to you. Let’s proceed with five ways to optimize your website in 2019.
Ways to optimize the website for voice search in 2019:
Use these ways mentioned below for the generation of better results in the year 2020.
1. Implementation of Structured Data:
The use of structured data or schema on a website can impact the way your website is shown on the search engines. Have you seen some of the results in the listicle form on the search page itself? Additionally, have you noticed some tabs of the information below the main page? All of this is the result of the implementation of structured data.
When considering voice research, the chances of having a higher ranking get more if you have structured data on a website. It not only helps the search engine to find the relevant topic from your website but also ensures ease of usability for the audiences well.
So, you should be using this technique to optimize your website for voice search. Do you want to know how you can manage it?
You just need to look for schema plugins if you are using WordPress platform, and as a non-WordPress user, you can use Schema.org and create your structured data for the website.
2. Page Speed is important here too:
You need to ensure that your Page Load speed matrix shows a few milliseconds to load your page. Although speed is extremely important in any SEO for voice search SEO, the importance of speed gets even higher because people who aren’t spending their time to type a word. Why would you think that they would actually wait for the page to load slowly?
This is why the speed of your page is an utmost factor that you should care about; Google’s own tool PageSpeed Insights is a good way to start the optimization of your website for page speed. It provides you with various suggestions for improvement purposes. The users of the WordPress platform can easily use a plugin to implement these suggestions. However, for the other users, technical help might be required to reduce unwanted theme elements, compress data, and minify CSS and HTML.
A quick solution that you can get here is to implement the AMP feature. Using the AMP feature allows the website to show the important blocks of content instantaneously, thus reducing the load speed of the website.
3. User intent is most important too:
Google is constantly learning. Now it can judge the intent of the users when they are doing the search. Thus, you can expect higher importance given to the context in which your website is discussing a particular topic. This is the case for search queries too. But for the users of voice search features, the role of intent gets even more important.
In order to get a higher ranking on the search engine, it is important that you use the specific keywords that would highlight the intent of your content too. So, you’ll not only get the audience that you are targeting, but your users would also get the right kind of information in the first attempt.
Here are some of the things that you should take care of when optimize the website for voice search:
Provide the most obvious and immediate answer to the search queries of your audience
- Structure of the answer is important
- Content is accessible by Google
- Credibility and authority of the website
4. Use of long-tail keywords:
Another important thing that can help in voice search optimization is the use of long-tail keywords. By using long-tail keywords, you’ll be able to optimize your content in a way that would match with the voice searches being performed on the search engines.
In most of the cases, the maintenance of a conversational tone is seen in the voice search, which implies the use of long-tail keywords in the text. For example, while using voice search, people usually ask phrases like “where can I get the best pizza.”
What you can do to optimize your content for voice research is to add such questions as headings. And provide the answers to these questions directly. With such a format, you’ll increase your chances of generating the best result for the voice search.
5. Keep your website secure:
Just like the optimization of page speed, the security of the website is given higher importance by Google when it comes to ranking. In the case of voice search optimization, the role of security gets even more important because you won’t want to lose any factor that can provide you an opportunity to rank you at number zero.
The use of an SSL certificate on your website provides you with end-to-end encryption, making Google believe that you have established a secure website where the private information of the users won’t be at any risk.
Similarly, the users also give higher importance to the results with a secured interface, especially if they are looking for some highly credible information or if they want to undergo a purchase.
Thus, to gain maximum benefit from the search engine ranking algorithms, it is important that you incorporate an SSL certificate and signal Google and other search engines that you are doing something great.
Voice search optimization is a new reality now. You should incorporate these changes into your website ready in order to get maximum benefits. If you haven’t made any changes to the current version of your website, then these tips that we have mentioned in this article can provide you with a great starting point.
With the implementation of these changes, we are sure that you’ll generate maximum results from voice searches as well. Good luck with it.
In case you have any other questions, then feel free to comment on your query in the comment section, and we’ll try to get back to you as soon as we can.