Be an SEO Expert in 10 easy steps. Learn SEO, implement and see results in a few months.
Do you own a website? Then you’ll definitely have heard about SEO a lot more than you have actually wanted. Isn’t it? This could be in the form of the pitch from SEO experts or your own research on SEO for WordPress website.
But usually, all of this research results in even more confusion. Are we right again? Bingo! And obviously, that has led you to search for a complete SEO guide again. You are definitely at the right place this time where you can expect step by step procedure for implementing SEO to your website.
If you think that it would be difficult how to learn SEO, then we would suggest you rethink it. SEO isn’t difficult. You just need the right approach to get the most out of it.
Additionally, another thing that we would like to mention here is that SEO for WordPress website is a sort of subjective concept. You’ll have to understand the basic principles and implement them in the way to get results in your own domain and industry.
Moreover, don’t lose patience while learning SEO or becoming an SEO expert. You might be just one step away from generating results. So be patient.
Complete SEO Guide to be an expert:
With all this basic information, let’s start formally with the complete SEO Guide.
1. Learn about the working of search engines:
SEO is to optimize your website according to the requirement of search engines. All of you would agree? So, what do the search engines actually need? This should be your starting point.
Most people start learning the techniques and ignore this step, thinking it to be too theoretical to learn SEO. But that’s the major mistake they make.
If you won’t know what are the ranking factors of search engines. How would you optimize your website to the fullest?
Here let us make it clear that no one except people associated with search engines knows the actual ranking factor based on which search engines determine the ranking that a website could get. But the SEO experts and the gurus of the industry have tried to figure out some of these factors. And this what the entire SEO is based on.
One more thing, the major portion of the concentration of most SEO experts is on Google, which might not be the right approach. Google definitely holds up the largest market share in the search industry. And you should be focusing on it the most. But not targeting other search engines is a definite disaster. You could be missing out on a lot of traffic (even if it doesn’t form the significant chunk). You’ll definitely not want that.
2. Learn about the most important SEO factors:
Experts say that there are more than 200 ranking factors that can determine the ranking of the page. But before you go on targeting each one of them, it is important that you should target the most important of these factors.
In order to help you how to learn SEO, we are explaining three basic factors that should be your utmost priority for optimization.
These include relevance, authority, and utility. Let’s discuss each one of them below:
It actually means that search engines would show only those results that match the query of the users in the best possible way.
For example, if you’ll search “Complete SEO guide” on any of the search engines, you won’t be shown information about cars in any way. This is what we mean by relevance.
So, if you are the owner of a carpet cleaning website, your website would only be shown to people who want carpet cleaning results according to their search queries. Thus, you need to be clear why and when you want your website to be shown. You just can’t go random, discussing carpet cleaning, SEO, and cars on the same website.
We hope we made it clear.
The second most important ranking factor that you should consider for ranking your website is the authority.
For improving your authority, you’ll have to build backlinks. Backlinks are the votes of confidence that you’ll have for your website, telling the search engines that your website has authentic content, and you are an expert in the field.
The more backlinks that you have, as a rule of thumb, the more authority your website gets. But there are some other factors that you should consider when making backlinks. These include:
Don’t spam: you just can’t go add a lot of backlinks in the comment section of the website or get links from websites that aren’t good in credibility. Search engines would consider them spammy.
Be relevant: if your website is on carpet cleaning, make sure to get links from websites that are indirectly or directly related to carpet cleaning. Having these links from a car website won’t be relevant, and it could be considered as a spammy practice too.
The variation between follow vs. no follow: naturally, you just can’t have all the follow links to your website. It has to be the combination of follow and no follow. A specific type of link will show search engines that you have done something deliberately to increase the authority.
Here is a complete guide on link building. You can learn types of links and the best way of building links through this guide.
The last most important ranking factor that is important for search engines is the utility of your content. It is a bit different from relevancy.
For example, if you are just providing information about cars on your website but the searcher wants to purchase one, then your website won’t provide utility for that search query. Got it?
But this is not the only dimension of utility that search engine measures to rank your website. Sometimes, the quality of content on your website could be the reason for the presence or lack of utility for the search query. Similarly, in other cases, the responsiveness and layout for your website could be determining this aspect.
This is why SEO experts often advised choosing the most responsive theme that is easy to load and can work on all the devices equally good. The same goes for the content too. You should ensure that quality is your priority when writing the content for your website. It provides higher chances for your website to rank at a better position on the search engines.
3. Search for your keywords:
This is the step where you can say that the process of SEO has actually started. You’ll have to search for keywords that are relevant to your industry. Keep this step as a priority when you aim to learn SEO.
But before that, you should be sure about the intent of your website. What do we mean by intent here? Isn’t that what you are thinking? See, we can read minds!
By intent, we mean that you should be sure what your website is about. Is it going to sell something, or is it just going to provide information? Similarly, encouraging the readers to follow some links (affiliate links) or make a call could be amongst some of the possible intentions for which you can create your website.
Once you are clear about it, then search for the keywords that best describe your intent, category, and niche. For example, if you are selling carpets, then “buy carpets,” “best carpet selling store,” could be the keywords that you might target.
Use of tools for keyword search:
However, this is not something that you should generate randomly. There are some specific tools available that can help you in finding the right keywords. These tools can provide you suggestions and can help you find the difficulty of the selected keyword too. Based on all this information, you can decide if you are going to go after the specific keyword or not.
For the beginners of SEO, this could be the most important step and should be. So, the advice we give here is to use search engines as the main source of information and then expand your research to other tools and extensions available for this purpose.
You should think of certain words that your target audience could be typing to get their desired results. Once you type in those words in search engines, the auto-research feature would provide you with some other keywords. Write down all of them.
Once done with this process, go to one of your favorite SEO tools and write those keywords in there one by one. You’ll be able to see the level of difficulty that you’ll have to face in order to rank them, the search volume in your location, and some possible options for improvement too.
The SEO tip here is to target low competition long tail keywords initially. Most of the time, these keywords would have low search volume too. But you’ll have to go by this strategy for some time if you want instant results in lesser time. With time, you can go for keywords with high competition and probably high search volumes too.
4. Optimize your content using on-page SEO:
This is something that you’ll be doing just along with writing and publishing your content. In other words, doing everything on your own page or website is part of on-page SEO. There is a list of on-page factors that you need to manage for generating the best content for the users and search engines both.
Optimization of a title tag:
Let’s start on the first things, the first approach. The first thing that you need to optimize in your content is to write the optimized title tag of your page or post. In order to optimize it, you should make sure that the keyword you are going to target in the entire content should be part of your heading too. Moreover, you should set it to heading one while dong SEO for WordPress websites.
Secondly, make sure that the URL that you are using for your post is short and contains the keyword in it as well. Similarly, use the keyword once in the first paragraph of the content and a few times in the body.
Another important thing in maintaining on-page SEO is that you should link pages, articles, etc., to the other pages of your website. This is known as internal linking. Similarly, linking with some of the high authority websites is important for maintaining the credibility of your website for search engines and the users too. So, make sure that you cover this element as well.
Meta Description optimization:
Next comes the optimization of meta-description. The meta description is what your readers will see on the search page of the search engine when your website would show up as a result. You need to make sure that you include your main keyword in this description too.
One of the SEO tips here is that you should write this Meta description in an enticing manner. So, your overall clicks through rate would be higher, meaning better results.
In order to help search engines understand your pictures, you should be using alt tags. These tags help search engines in categorizing your images and showing them in case of a search query.
5. Off-page SEO:
As an SEO expert, one of the trickiest parts to do SEO for WordPress website is to build links. As discussed earlier, link building increases the authority of your website, so there is no way you can go without it. Even if your content is outclass, people would be naturally linking to your website. So you’ll be getting backlinks one way or the other.
In order to learn SEO, if you are looking for a simple definition of link building, then you can call it a practice where you acquire links from the other third party websites. What search engines require you to do is not interfere in this process and let it be a natural process where your content us good enough to make others link to it.
However, in reality, this is not the practice. You might have to reach out to others to tell them that you have some specific content that they might want to link too. And this is how the entire process continues.
Apart from building authority, these links built on third-party websites can also refer to a lot of traffic to your website. So, they basically provide a winning situation for each party provided that the right techniques aroused.
You can know more about link building and the best practices for building them in this article.
6. Take care of Technical SEO:
The ease that your website can bring for your audience is another important factor to consider when you are going through a complete SEO guide. This part of optimization deals with the technical side, so it is known as technical SEO.
- It covers the loading speed of your website
- Prevention of duplicate content
- Optimization of robot.txt files for improving the crawl ability of your website
- Fixing broken links
- Setting tags to show multilingual content
- Using no index tags for thin or private content
Managing all of these points will help you in improving the technical SEO score for your website. As a result, you can expect a higher ranking in search engines as search engines want the ease of usage for their audience.
So, just make the search engines happy, and they’ll make you happy. Isn’t that one of the best SEO tips that you have ever got.
7. Niche down:
Now when you have learned about all the basic things that are important to know as an SEO for beginner, it is time to niche down.
You can’t be doing everything by yourself if you have a physical business of your own or own more than a few websites.
Moreover, there would be some specific part of the complete SEO guide that you would have liked the most. So, isn’t it better to focus on the part that is your favorite? You can definitely do that rather out advice is that you should do that to gain maximum expertise in one of these dimensions. The results would be far better using this form.
8. Learn to delegate:
No matter how much of an SEO expert you become, you’ll have to delegate tasks to people with the best expertise. As discussed in the above heading, it is better if you’ll focus on one of the tasks, then what would you do about the rest?
You’ll have to delegate them to the people who would be more familiar with the other parts of SEO. This will help you in getting maximum results by spending your time on the most valuable activity. The best part is that you won’t be under any burden as it would be your favorite activity.
9. Never stop learning:
This step is more of an SEO tip that we would like to give to ensure that you manage the best results for your website. The algorithms of the search engine are constantly upgrading. With the improvement in their learning, some of the SEO techniques might go obsolete, whereas you might need to upgrade a few of them so that they can generate better results for you.
For that, you’ll; have to be connected to the latest updates that search engine release. Some of the sources that you might choose include:
- Going through your favorite blog posts regularly
- Attend SEO Conferences
- Discuss the new trends with the SEO experts in the area
- Watch videos related to SEO
- Be part of SEO groups on Facebook
You don’t necessarily have to join all these forums rather going for one or two of them would be appropriate. You can select one or more of these activities depending upon your interests and convenience.
10. Be patient:
SEO is not a magic trick that would show up as soon as you apply your techniques. It will take time for search engines to determine that you are authentic and are an authority when it comes to a particular niche. So, you’ll have to be patient.
In case of easy low competition domains, you might see results quite soon, but for the highly competitive niches, you might have to wait till 7-8 months before seeing the visible results. This time frame can vary depending on the niche that you are targeting and the geographical location on which your audience is based.
But in any case, perseverance here is a must. You won’t like to leave all the benefits coming to your website when you just have to be a little patient.
We are sure that once you’ll see the visible results of doing SEO for WordPress website, you’ll be a lot more confident about your SEO expertise and abilities.
With this complete SEO guide, we hope that you would be an SEO expert now. We aren’t joking. All you need to do is to start implemented whatever SEO you have learned from here. Keep your focus and perseverance, and you’ll definitely crack the nut.
In case you need us to answer some specific questions, or have some suggestions for our readers, feel free to share it with us in the comments section below.