The relevance of digital marketing strategies for startups is no secret at all in today’s evolving business world. You as a startup can get a number of benefits through the use of digital marketing. So, why not give this article a reading. It can be quite helpful for you. You can use these low cost investment strategies to increase your earning.

Digital Marketing Strategies:

Here’s a description of each of the digital marketing strategies that you can use as a startup:

1. Email Marketing

With the changing marketing dimensions, you might be considering that email marketing is redundant. However, it has continuously been delivering impeccable ROI for marketers. Email marketing has an impressive ROI of 122% – four times higher than other marketing channels. It is even better than paid search, direct mail and social media. So, that definitely shows the importance of email marketing.

The businesses using email marketing in the best way actually get the benefits through it.

2. Social Media Marketing

One of the marketing strategies that you can use as a startup is social media marketing. Apart from the simple pages on social media, you can go for generating traffic by paying to the social media platform. So, now the choice of media is yours’.

According to an estimate, social media marketing will grow from $32billion in 2017 to $48 billion in 2021. Based on these statistics, around 90 percent of marketers confirm that they have got their business through social media.

Apart from increasing sales, social media also boosts traffic. It helps establish leads, search ranking, and consumer loyalty. After considering all the benefits, it is sensible to choose the right social media channels knowing your target audiences. All social media platforms hold different consumer bases. So, it is essential to understand your audience.

3. Content Marketing

Content marketing is a strategy through which you can share valueable content with the target audience. This content provides the customers with the benefits like solving queries, and getting additional information. Sometimes, product recommendations can also be fruitful for the customers. You as a startup can definitely use this technique to generate maximum benefit. All these domains come under content marketing. There are various creative forms of content where the motive lies in engaging audiences. So, you can easily choose the one that is most relevant to you. The worldwide content marketing revenue was $32.1 billion in 2017.

While it supports a company’s SEO and SMO efforts, start-ups must also realize that this strategy doesn’t provide quick results. The results rise steadily but provide long-term benefits. So, you might have to wait up to a year to get the benefits.

4. Pay-Per-Click Marketing

One of the digital marketing strategies for startups is PPC. PPC is a strategy which involves the use of search engine advertisements to attract visitors to the company website. It helps to generate sales-ready leads. PPC offers various practical advantages. Firstly, it helps in acquiring consumers with the use of correct ad words resulting in high ROIs as expenditure is on a per-click basis. Secondly, the analytical tools can allow you to gather insights and crucial data. You might go for Google PPC technique or social media PPC to generate maximum benefits.


There is a severe competition among startups to establish them in the business world. This is why it is crucial to employ the most suitable digital marketing strategies. Some digital marketing strategies for startups have greater scope for customization, while others only allow minor tweaks. So, you’ll have to apply each of these strategies depending upon these factors. The individual nature of the business would be important here as well.