The relevance of digital marketing strategies for startups is no secret at all in today’s evolving business world. You as a startup can get a number of benefits through the use of digital marketing. So, why not give this article a reading. It can be quite helpful for you. You can use these low cost investment strategies to increase your earning.
Digital Marketing Strategies:
Here’s a description of each of the digital marketing strategies that you can use as a startup:
1. Email Marketing
With the changing marketing dimensions, you might be considering that email marketing is redundant. However, it has continuously been delivering impeccable ROI for marketers. Email marketing has an impressive ROI of 122% – four times higher than other marketing channels. It is even better than paid search, direct mail
The businesses using email marketing in the best way actually get the benefits through it.
2. Social Media Marketing
One of the marketing strategies that you can use as a startup is social media marketing. Apart from the simple pages on social media, you can go for generating traffic by paying to the social media platform. So, now the choice of media is yours’.
According to an estimate, social media marketing will grow from $32billion in 2017 to $48 billion in 2021. Based on these statistics, around 90 percent of marketers confirm that they have got their business through social media.
Apart from increasing sales, social media also boosts traffic. It helps establish leads, search ranking, and consumer loyalty. After considering all the benefits, it is sensible to choose the right social media channels knowing your target audiences. All social media platforms hold different consumer bases. So, it is essential to understand your audience.
3. Content Marketing
Content marketing is a strategy through which you can share
While it supports a company’s SEO and SMO efforts, start-ups must also realize that this strategy doesn’t provide quick results. The results rise steadily but provide long-term benefits. So, you might have to wait up to a year to get the benefits.
4. Pay-Per-Click Marketing
One of the digital marketing strategies for startups is PPC. PPC is a strategy which involves the use of search engine advertisements to attract visitors to the company website. It helps to generate sales-ready leads. PPC offers various practical advantages. Firstly, it helps in acquiring consumers with the use of correct ad words resulting in high ROIs as expenditure is on a per-click basis. Secondly,