Elon Musk, the owner of the social media platform X (formerly known as Twitter), announced a new policy regarding account verification. This update offers free checkmarks to a specific group of users – those with a large number of verified followers.

Previously, X had removed the free verification system entirely, making the blue checkmark exclusive to paying subscribers of X Premium. This latest change seems to be another attempt by Musk to refine the platform’s monetization strategy.

How it Works:

How it Works:

  • Accounts with over 2,500 verified followers will be automatically upgraded to X Premium, granting them the coveted blue checkmark alongside other premium features.
  • For those boasting over 5,000 verified followers, X Premium+ will be unlocked for free. This tier offers additional benefits, though the specifics haven’t been fully detailed yet.

The Strategy Behind Free Checkmarks:

There are a few possible reasons behind X’s decision to offer free checkmarks to users with high verified follower counts. Here are some potential explanations:

  • Boosting X Premium Subscriptions: Musk might believe that seeing other users with checkmarks will incentivize more users to subscribe to X Premium themselves.
  • Highlighting Influencers: The free checkmark could be a way to identify influential voices on the platform, potentially attracting advertisers and creators.
  • Grok Promotion: The announcement coincides with the launch of Grok, X’s new AI chatbot. Free access to Grok for Premium users could be another factor in the free checkmark strategy.

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