Creating ads which can convert and give you a good Return Of Investment (ROI) is a tricky job. It gets harder when you are paying per click and don’t see much revenue coming in. But don’t worry, because below are some tested and proven Facebook Ad strategies that can help you improve conversions and engagement using Facebook Ads.
Facebook is the largest social network known to man right now. Interestingly, this means that it is also one of the largest data sets currently available. Using government and public records Facebook has created extensive consumer profiles for its user base. So, you can get help through these profiles.
Useful Facebook Ad Strategies:
Moreover, Facebook utilizes over 100 personal data points for profiling users and targeting ads to users. If that makes you concerned about your privacy, just remember that ‘most’ of the data Facebook uses is provided by the users themselves. This serves as a tremendous opportunity for an advertiser to reach new people. Millions of people on average. Isn’t it great for your business?
So what do you need to tap into this massive 1.8 billion monthly user base? Probably, a good strategy and, surprisingly, not a lot of cash. Recent research shows that businesses that advertise with Facebook have seen as much as a 152% ROI.
Use one or more of the below-mentioned strategies. And if you do it right, you will be able to see a significant return from social ads.
1. Be smart about retargeting
Retargeting is now becoming an increasingly popular way of getting customers and visitors back on your website. It is a very lucrative way to get customers back into your sales funnel and grow your Facebook pages.
Facebook retargeting campaigns are an effective method to reclaim some of the lost customers. And it works by showing products the customer showed interest in or offers they missed right on their newsfeed. Just install Facebook tracking pixel on your site and you’ll be able to track specific actions by customers. It will help you in showing the related content in their feed.
The average cart abandonment rate is around 68%, and you can use retargeting to claim some of the customers back effectively.
2. Create custom landing pages
Most advertisers try to push traffic back to their website’s main page, which is good. But it provides the customer with a lot of unnecessary information to deal with which may be in the form of other unrelated content on your website. Thus, reducing the impact of the effective Facebook ad strategies.
Try to make a custom landing page which is specific to the ad that attracted the customer in the first place. It would really help your conversions if your customers don’t get bamboozled with a lot of things to look at when they are redirected to your website. There would be fewer distractions and you can expect Facebook pages growth.
A good custom landing page will provide the customer with information related to the specific product, answer additional questions that the customer may have about the product and then convert them with a specific call to action.
3. Lift exposure with social proof
You don’t necessarily need to link a product for generating revenue. In some cases, the most effective advertising is all about branding. Facebook’s promotion model and tools can help you get some serious exposure. It is one of the Facebook ad strategies that can help.
All you have to do is advertise to the friends and followers of the people who already like your page. This way, when your ad goes live, it will be shown to an audience that may share the same interests as the people who already like your page. They will see your ad with their friends name alongside it showing that their friend or friends like your page.
This means that for a relatively small investment, you can attract additional likes and traffic towards your brand. And by using someone’s friend as a reference, you can create a sense of trust with your would-be followers/customers and extend your reach massively.
4. Make use of visuals to tell a story
On Facebook posts with images see more than double engagement than posts without images. Use an online photo tool to create images and designs for your posts and ads as one of the basic Facebook ad strategies.
But don’t limit your ads and posts to images. Organic engagement on Facebook is highest on videos and customers are 1.8x more likely to buy a product after watching a video. So for your next ad, consider making a video that engages a customer and tells a story.
In the video or photo, you can show how the product or service enhances your customer’s life and solves a problem for them. Additionally, you can create a slideshow of images or, better yet and if you have the budget, make an animation or a proper video. This can be a helpful Facebook ad strategy that can generate Facebook page growth.
5. Don’t neglect lookalike audiences
One of the best features of Facebook ads is finding new customers. It analyses data of your current followers and suggests people for you with the same activities, interests, and behaviors. So, you can develop a customer base of your own.
It is truly a great way for your brand to get exposure with a super targeted approach. People with the same demographics as your current customers/followers are far more likely to show interest in your product or service. So, opt it as one of the Facebook ad strategies.
6. Target competitor audiences
If you are just getting started with advertising and trying to build an audience and customer base, you may not have a defined audience right from the start.
Facebook solves this problem of yours by letting you target the followers and customer base of your competitors. Though it only works for pages with large audiences (several thousand or more), you may still be able to get a chunk of the audience from pages with a similar customer base as yours.
7. Create ads for multiple audiences
Creating generic ads that target a very wide audience are a way of wasting a lot of ad budget in return for a very small conversion. Instead, what you should consider doing is creating multiple tailored ads for specific audience segments.
With each ad targeting, you can target different customers. Thus, this enables you to diversify your investment, reduce ad spend dramatically and increase your conversions easily. Hence, this is one of the benefits of using Facebook Ad strategies.
Zappos’ annual ROI is more than $10 million from their Facebook campaigns, a large part of which they achieve by targeting specific audiences.
8. Be transparent with price
If you are paying per click, every click should matter to you. A great way to ensure that the right persons click your ad is to display the price of your product. It will enable you to target the customers who are going to buy the product too. So, being upfront and transparent with prices can really help.
Your ad might be really attractive and get lots of people to click on it. But they may not want to make a purchase when they see the price on your website as it may be too high for them. Being open about the price will ensure that most of the people who click on your ads can recognize the value of your product and are more likely to buy from you. So, transparency can actually be helpful.
Using this technique, you will be able to see a noticeable drop in click rates, But listing the price will reduce cart abandonment and ad costs while creating higher conversions.
9. Get granular with targeting
The best thing about Facebook ads is their ability to layer your targeting. This means that your audience gets more and more specific to each criterion.
Use combinations of behaviors, demographics, locations, interests and more to create a very specific audience. What needs to be understood here is that with each layer, your audience gets smaller which is a good thing if you want to apply laser targeted marketing. After doing this, you will be able to target the most specific audience for your product or service and this specific audience will be made of people who are most likely to convert.
These are some of the Facebook ad strategies that you can use for targeting the right customers. And obviously Facebook page growth would come along with it.