Google Business Listings now showcase social media posts from connected accounts. Attention business owners! Google is making it easier than ever for potential customers to discover your vibrant online presence directly through your Google Business Profile. In a recent update, Google introduced a new feature that displays snippets of your latest social media posts within your Business Listings on Search and Maps.
How it Works:
- Connect Your Social Media Accounts:
Link your Facebook, Instagram, YouTube, LinkedIn, Pinterest, TikTok, and Twitter profiles to your Google Business Profile. - Google Populates Social Post Previews Automatically:
No extra work needed! Google will automatically pull in snippets from your connected social media accounts. - Manual Linking is Also an Option:
While Google may automatically add some social media links, you can always manually add or edit the linked accounts to ensure your most active and relevant profiles are displayed. - Showcasing Your Best Foot Forward:
Since snippets of your social media posts will be displayed, it’s important to maintain active and engaging social media channels. Regularly share high-quality content that reflects your brand voice and resonates with your target audience.
What this Means for Businesses:
- Increased Engagement:
Attract potential customers with fresh, attention-grabbing content from your social media channels. - Showcase Your Brand Personality:
Social media posts allow you to go beyond basic business information and connect with users on a more personal level. - Drive Traffic to Your Social Media:
Customers can easily click through to see the full post on your social media page. - Boost Local SEO: Google has indicated that social media presence can be a factor in local SEO rankings. By showcasing your social media activity, you might be strengthening your local search visibility.
- Richer Customer Experience:
Social media posts can provide valuable insights into your brand personality and offerings, creating a more well-rounded customer experience within Google Search and Maps.
Stay up-to-date by regularly visiting our website. Stay connected with us on LinkedIn or show your support by liking our Facebook page. Don’t miss out on any important updates!
