In the digital world, Search Engine Optimization (SEO) is one of the essentials without which you cannot expect your website to come on the top on the search engine. In year 2020, you’ll have to follow the SEO strategies to rank higher in search results. However, you cannot rely on the old strategies for this purpose. Rather you’ll have to get along with the changing algorithms to keep your knowledge up to date.

The trend of using search engines have been changing rapidly. Initially, search queries were expected from the desktop users but recently mobile has got the place of the desktop. Now, you need to focus on the mobile users to get the maximum benefit for your website or even to rank higher in search results. With the usage of mobiles still on the top, you can expect it to be the governing factor of the SEO strategies for year 2020.

In this article, we’ll focus on how is SEO still relevant for you and your website along with some of the trends that you can expect to be followed in year 2020.

Current position of SEO:

Currently, SEO involves a number of steps that are the part of the daily lives of content creators and the marketers. These steps revolve around the concept to rank higher in search results. There is no shortcut involved in these efforts. You’ll have to go through each and every step to reach a position where you’ll get the results you like.

One such examples is the use of keyword planner to find how does the potential audience search for the particular niche. So, there is no way you can cut this procedure short. it will take its time.

Overall, SEO seems an evergreen concept in which you need to follow the same techniques, but in reality you need to manage the SEO practices to rank higher in search results by looking at the changing algorithms of the search engine.

With the use of these techniques, you can expect to get higher ranking for your website in year 2020.

SEO Trends: Rank Higher with these 10 Tips in 2020

Below are the 10 strategies that you can use for higher ranking of your websites. Along with these strategies, we are going to provide you with some tips to get your content fully optimized.

1. Prepare Your Site for Voice Search

Voice search has already become quite important. With the use of this search method, the users can make their life easier and a number of companies online including Google has already worked on it. Now, its your turn, you need to incorporate the voice search in a way that would improve your search results and enhance the SEO efforts.

There is a difference between the written search and voice search. In the written search, the use of compressed phrases is often important. However, in case of voice search, the use of complete lines are given more importance because this is how the searchers are going to use them.

Because of this reason, the use of long tail keywords along with simple key phrases have to be the part of your content. Only, then you can expect the best results.

2. Optimize Your Site for Speed

The importance of loading times of the website have been given quite importance in a number of previous posts as well. However, it is still the part of discussion because of its importance in getting the website on the top rank of the search results.

The speed is not important for the desktop versions of the websites only rather the mobile website loading speed also has its say in the ranking of the website. So, you’ll need to incorporate that in 2020.

You can implement catching solutions and optimize your media files to get the best results in the form of efficient loading pages and thus higher ranking on the search engine.

3. Improve Your Mobile Pages

Google is currently using the mobile-index first strategy for ranking the website. According to this strategy, if your desktop version of website is performing nicely but your mobile version is not, then you’ll get a lower ranking in the search results.

This leaves you with no option than to optimize the mobile version of the website. In this regard, your navigation pane and its optimization for mobile users and the popup interferences in the mobile search are the most common features that you’ll have to adjust.

Most of the WordPress theme provide you the facility for optimizing your websites. So, you can simply use them and get teh best results.

4. Use Social Media Channels

Online marketing involves social media channels too. Thus, you’ll have to give the importance to this mode of marketing to get the most from your website. However, the use of social media channels must not be seen in isolation. The SEO might not have direct impact of the social media but these forums definitely signify the credibility of the website.

With the use of regular content on social media, more of your visitors would know and talk about your brand, leading to more searches. Moreover, social media can also work as the credit backlink, which is important for SEO purpose. Furthermore, the search engines will have more content about you and your brand, thus leading to better ranking.

So, you can focus on the social media platforms to rank higher in the search results.

5. Shift Your Focus Away from Google

Although Google is the most prominent search engine that you can use to rank your website and this is why all the above methods concentrated on it. However, you’ll have to remember that it is not the only search engine and you’ll have to focus on the others too to generate the best results.

If you aren’t sure what are we talking about then consider Amazon and YouTube as examples. Both of these forums have their own algorithms. And the users prefer these forums when searching for products and videos respectively.

This means if you are selling the product you’ll have to work on Amazon as well. Similarly, if you are working on videos, then you’ll have to optimize the SEO for YouTube. This is th key to success in 2020

6. Improve Your Technical SEO

SEO is not only limited to the writers and marketers rather the developers have their role too. Apart from the speed of the page and mobile friendliness, another aspect is the security of the website. All these are the domains of the technical expert, so the developers need to work on this aspect to ensure that the websites are in accordance with SEO in the best possible way.

Some of the other aspects that you might want to look at from the technical perspective are the site structure and rich snippet. Apart from these some other important elements are there and you need to manage them well to get the better ranking on the search engines.

7. Use SEO to Optimize Your Videos

One last tip in this article is going to be related to the video content. You need to optimize your videos as well to generate traffic to your website and for ranking high on the search engine.

In 2018, nearly half of the users of internet spent at least 30 mins in watching the videos. With this trend under consideration, you’ll have to rely on the videos too for generating the best results for your website.

Providing clear and descriptive titles, including description and linking them back to the social media profiles can be some of the ways through which you can rank higher in search results.

By following these tips, you can expect to rank higher in the search results ad generate all the benefits for your website in year 2020.