Promote Your Website Using Little Or No Money

Nowadays, anyone from anywhere around the world can create an amazing website. More than 1 billion websites are out there and new ones are created every second. Among all this crowd, you have to put in a lot of effort to make your website stand out. Meaning that you have to fight to get your brand out there and attract visitors to your website. For that you need inexpensive ways to promote your website. Digital marketing can be one of those ways.

But it doesn’t necessarily mean that you have to have a lavish budget for your website, because you can get up there in the ranks by using inexpensive ways that are mentioned below. So take a moment to understand these cheap or even free methods, then get to work and see the traffic come in.

1. SEO Using Keywords

Millions of people around the world search for content daily using search engines and many of those searches are done by the people that fall under your niche. Your goal is to optimize your website for search engines so that you can grab as much traffic and customers for your website on a daily basis.

At this point, SEO becomes your objective. SEO is the science of increasing your website’s visibility and popularity among search engines. It is a very basic but determining factor in terms of your website traffic.

If you are a newbie in the world of SEO, check out this article for a few quick and easy tips.

Keywords are the most often searched words or phrases out there on the internet and you can improve your website’s visibility to search engines by incorporating these Keywords in your website’s content. You can create new content according to keywords and you can also simply update your previous content to use keywords.

The best way to use keywords is by using keyword planning tools which let you know which keywords are most popular in your market base and how often are they being searched. If you do your websites SEO yourself, it will cost you nothing. If your budget allows you can hire an expert for your website’s SEO or if you have the time you can invest it in learning and mastering SEO yourself. So,  this is an inexpensive way to promote your website.

2. Pay Per Click

Pay-Per-Click (PPC) is an advertising method where you pay money to websites for advertising and pay them a pre-determined amount of money for every click on your ad which is displayed on their website. You can use this method to make sure that your website shows up in search results and other websites rather than going through the trial an error of traditional organic SEO. It is definitely a good way to generate traffic for your website if you have the cash required to do so.

3. Reciprocal Linking

Reciprocal linking or backlinking is another cost-effective and easy way for you to increase your website’s popularity and promoting it. Basically, the larger the number of websites linking to your website the more popular search engines will assume your site to be.

But make sure that you are not getting ripped off by sub-par backlink providers which do more harm than good to your website. Try to do backlinking yourself as it is also a matter of your website’s credibility. Bad or low-quality website links will drag your website down, while high-quality backlinks from reputable websites will help your website’s popularity and serve as a great promotion tool in terms of people and customers also.

4. Facebook Ads

The most effective advertising reaches people where they spend of their time. In case of millions of people around the world, that place is Facebook.

This method will be really effective for you if you have knowledge about your customer base because Facebook lets you create targeted ads that can reach customers based on their location, age gender, preferences, interests and even more.

This means that you can apply effective target marketing and get a great return on investment by maximizing your reach. The best part? It’s not too expensive and can help you out even if you are on a budget. So, it is one of the inexpensive ways to promote your website.

5. Facebook Pages and Groups

It won’t cost you a penny to create social media accounts for your website or small business. Facebook groups and business pages are a great way to engage with your existing customers, build a community, share your content and attract new customers.

You can also put some money into it and make sure that your posts are reaching your customers on a regular basis.

And there are other platforms besides Facebook that can be effective for your marketing strategy depending on the kind of social networks popular with your niche and customer base. It is important to understand that it is not necessary to have social accounts on every platform. Put your time and efforts into places where you are most likely to find your customers. You can consider it an inexpensive way of website promotion.

6. Connect with Micro-Influencers

So you run a small business and you can obviously not afford to pay a celebrity to endorse your brand. But the internet is full of micro-influencers and there have to plenty in your field/market too. Micro-influencers are people with small circles and high engagement from their followers. You can take their help to use inexpensive ways to promote your website.

They charge a relatively affordable fee for sponsored posts and some provide free promotions in return for samples. Keep in mind that micro-influencers can have followings anywhere from tens of thousands to hundreds of thousands, which is considered “small” in the social media world but is more than enough for small business promotion. Additionally, it is amongst inexpensive ways to promote your website.

7. Online Directories

The internet is filled with online business directories which let you register your business with them for free. Yellow pages, Bing places and Google My business are a few examples of inexpensive ways to promote your website.

Every link helps, remember? Another thing to remember is to never pay for a basic listing, even Google provides basic listings for free.

Listing your business in these directories will make it easier for people and search engines to discover you.

You can promote your website using these techniques and expect the higher ranking quite easily.