Instagram recently launched a new filter feature for Direct Messages (DMs), enabling users to prioritize interactions with accounts they are following. The introduction of the “People You Follow” filter is designed to simplify inboxes and improve the messaging experience.

Key Features:

Following are the key features of this latest Instagram update:

1. Prioritizing Connections:

Through the use of the “People You Follow” filter, users can now organize their DM inbox by segregating messages from accounts they follow and those they do not. This functionality enables users to prioritize communication with individuals they have already established a connection with, potentially creating a more efficient and targeted messaging experience.

2. Benefits for Creators and Businesses:

The filter “People You Follow” is especially beneficial for creators and businesses that frequently participate in collaborations and negotiations via DMs. By screening out messages from non-followers, creators can effectively handle conversations with potential partners and clients, all the while making sure they do not overlook crucial messages from their audience.

3. Safer and More Positive Experience:

As explained by Instagram’s Chief, Adam Mosseri, the “People You Follow” filter aims to contribute to a “safer and more positive” experience. By allowing users to manage the visibility of messages from unfamiliar accounts, the update potentially fosters a more controlled and secure messaging environment.

Availability and Use:

The “People You Follow” filter is currently rolling out to users globally.
In order to access it, all you need to do is go to your DM inbox and click on the “Filter” button located at the top of the screen.
You’ll then see the option to filter messages by “People You Follow” alongside the existing “Primary” and “Requests” options.

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