The latest update to the LinkedIn algorithm may boost the visibility of your top posts for an extended period.
Attention LinkedIn creators! Get ready to breathe new life into your best content. LinkedIn is shaking things up with an algorithm update designed to amplify your evergreen posts. This means your insightful articles and thought-provoking discussions could keep reaching new audiences for months, or even years, after they’re first published.
The focus is shifting from short-lived trending topics to high-quality, informative posts that provide lasting value.
Here’s the gist:
- Introducing Suggested Posts: LinkedIn is piloting a new feature called “suggested posts.” This feature uses fancy algorithms to identify posts that are particularly insightful and relevant to specific user niches. Think of it as a way for your evergreen content to resurface and reach new audiences months, or even years, after it was first published.
- Quality over Quantity: This update signals a clear shift in priorities for LinkedIn. They’re placing a premium on in-depth content that offers unique value and insights. So, ditch the fluff and focus on creating content that truly educates, inspires, or sparks conversation within your professional circle.
- Long-Term Impact: The potential benefits for creators are significant. Imagine your best work continuing to generate engagement and attract new followers long after the initial post. This can lead to a more engaged audience, increased brand awareness, and even potential business opportunities.
What it Means for You:
Here’s how this update can impact your LinkedIn presence:
- Evergreen Content Reigns Supreme: Focus on crafting informative and insightful posts that provide genuine value to your audience. Industry expertise, thought leadership pieces, and in-depth articles are likely to find favor with the new algorithm.
- Targeted Reach: Forget chasing massive impressions. The emphasis is now on reaching the right people. LinkedIn aims to connect users with content highly relevant to their interests, ensuring your posts land in front of a targeted audience most likely to benefit from them.
- Long-Term Payoff: Your hard work won’t be forgotten after a day. Well-crafted posts can keep generating engagement long after they’re published, thanks to the potential for repeated surfacing through the “suggested posts” feature.
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