If you’re new to the world of digital marketing, then it’s important for you to understand that there are many different ways to attract traffic to your website. One of the most popular ways to drive traffic to a website, besides paid ads is most certainly with Search Engine Optimization(SEO). Although SEO doesn’t directly cost anything, businesses still spend thousands for improving their sites and increasing their rank on search engines. So here the comparison is between organic traffic vs paid traffic.
Organic Traffic:
SEO is done by writing content, creating backlinks, guest posting, improving technical SEO, and a lot more. So in order to do this many SEO tasks, businesses pay companies, but the return in traffic is often ample.
When compared to paid traffic, the results from SEO are not instant and can take months to kick in. But once the traffic starts coming in, most of the time it stays constant while growing at a steady pace. In the long run, organic traffic from SEO can often be a cheaper solution. SEO takes a lot of patience and persistence.
Should You Use Paid Traffic?
What is better? Organic traffic vs paid traffic. Now let’s finally answer that vital question: is it worth it?
Simply put, yes it is. But there are some exceptions.
There are various types of paid traffic out there with the significant ones being ad traffic and pay per click marketing. Although both of these methods provide excellent results for businesses and generate lots of traffic,both are also subject to high levels of fraud.
If you purchase an ad on a CPM basis, chances are that you’ll still not get the right kind of optimization. There are so many robots out there constantly viewing the ads and wasting your impressions you’ll be lucky getting a click. The only way to eliminate this type of fraud is if the ad network improves their fraud detection, or if you are already using a robust ad network. Here you have two choices, continue buying impressions hoping to get a click or invest in some other technique.
Similar to paid ad traffic, pay per click traffic also experiences fraudulent clicks. This type of fraud occurs when a user repeatedly clicks on your ads. And since you are charged per click, you lose money on every fraudulent click.
However, you can try to stop it. Platforms such as Google AdWords allow you to add IP exclusions for your ad campaign. Meaning; you can block users that repeatedly click your ads, and save yourself some money. But don’t think it’s easy though; the process can be extremely time consuming and tedious.
Organic traffic vs paid traffic are the two options for promoting your website. You can choose the one that fits your needs in the best possible way.
