Exciting news for businesses and marketers leveraging Pinterest! The Business Manager tool now offers a range of new features to make collaboration easier.
These updates focus on simplifying the management of Pin campaigns and promoting teamwork.
Key Features:
Here are the main new features explained:
- Streamlined Workflow: The enhanced features of Business Manager enable better teamwork and project coordination. This helps team members work together more efficiently, potentially resulting in quicker campaign development and execution.
- Simplified Team Management: The process of assigning roles and permissions in the Business Manager has been improved, giving businesses more control over user access and data security.
- Improved Efficiency with Shared Audiences: Handling multiple ad accounts can be difficult, especially when trying to reach similar audiences. The latest feature in Business Manager allows you to reuse ad audiences across different accounts, eliminating the need to create them repeatedly. This saves you time and effort.
- Data Security: To prioritize data security, Pinterest has recently added the feature of two-factor authentication (2FA) for all users in a Business Manager account. This added layer of protection ensures the safety of sensitive business information and campaign data.
- Reusing Ad Audiences: Save time and effort by reusing existing ad audiences across different ad accounts, ensuring consistent targeting and maximizing campaign reach.
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