If you are thinking to create your own website, then you must be aware that you’ll need an SEO strategy for ranking website in Google too. In other words, it means that the content that would have used on the website includes the keywords. These keywords must be optimized for the search engine as well as the audience visiting it. After all this you must know how is your website actually performing. For that you’ll need to check ranking of the website on Google.

The checking of the ranking of the website may seem an easy task but actually it is not, you might have to spend a lot of time for checking the actual ranking.

Google Prohibits Programs From Checking Ranks

If you are going to use the search query for asking how to check ranking of your website on Google, you’ll come across a number of links. All of these links provide misleading and incorrect information about the ranking of the websites. Some of the websites even use the ways that aren’t allowed by Google. These links can result in earning penalization for your website. Why because here is what Google says:

“Don’t use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.”

Some of the problems with the search tools available are that most of these tools have been automatically blocked by Google. Some of them which seem to be working does not generate the accurate results.

The discrepancy in the actual results and what these tools show you actually differ by a great degree. It is just not the matter of the few ranks rather it is about 100 ranks up or down. So, actually this is of no use at all.

Checking to See Ranking Of Website In Google:

Now the question is if Google cannot allow you to check the rank, how can you actually do that?

You can use any of the following methods to check the ranking of the website manually:

Go through the search engine manually:

You can go for the manual search method. Although it is a lot tedious But it is one of the ways that Google has no objection too. So, you can consider it safe. There can be some of the issues in getting the exact rank. But still it is better than the automatic tools.

Use your analytics software:

Using the Analytics Software can help you in finding out how your audience has reached your page. You can get the URL of the website on which they were before coming to your website. So, you can have some of the idea regarding it.

Go through your server log files:

if the web server logs are in the combined format, they can provide the information about referrer. So, you can know how your page was shown in their search.

Use Google Webmaster Tools:

WebMaster Tool is an efficient option to check the ranking of your website in Google. It can help you in knowing the rank of your website against different keywords.

Figuring Out Website Ranking for new site:

If your website is not amongst the first few, all the above options cannot be beneficial for generating any sort of result. You can definitely go for manual search, but no other method would work.

In such a situation, you need to analyze the goal for which you want your website on the first page. The benefit that you would get is the generation of views. So, why not generate many views and get to the top. It will serve both the purposes.

These ways can help you in tracking the rank of your website in Google, even if it is new.

  1. Make sure that your website is indexed in Google. It might take a few days.
  2. Once your website is indexed, then start using the analytics page. Itwill help you in knowing the keyword that is generating traffic to your website. So, you can optimize you website.
  3. All this process might take several weeks. So, you’ll have to keep checking. If no results are generated even after 90 days, then you might want to go for promotion or page optimization.