Social media platform Snapchat is upping the ante for advertisers with the introduction of Sponsored AR Filters. This innovative ad format allows brands to create interactive augmented reality (AR) overlays that users can add to their Snaps after capturing a photo or video.

What’s the Difference?

This is distinct from Snapchat‘s existing Sponsored Lenses. Lenses add AR elements directly to the camera view before a snap is taken. Sponsored AR Filters, on the other hand, let users play around with effects after the content is captured.

Why It Matters for Advertisers:

This is a big deal for advertisers because it taps into the power of shareable moments on Snapchat. With over 5 billion Snaps created daily, Sponsored AR Filters offer a unique way for brands to become part of the fun. Imagine a filter that lets users virtually try on sunglasses or add a festive overlay to their celebration snaps.

Benefits for Businesses:

  • Increased Engagement:
    Interactive filters are a surefire way to boost user engagement with your brand.
  • Stand Out from the Crowd:
    AR filters provide a unique and eye-catching way for brands to grab attention and differentiate themselves from traditional ads.
  • Brand Awareness:
    By creating fun and memorable filters, you’ll get your brand name out there in a positive light.
  • Cost-Effective Creation:
    Snap’s Lens Web Builder is a free tool that allows businesses of all sizes to create AR filters without breaking the bank.
  • Drive Conversions:
    Sponsored AR Filters can include calls to action, such as links to a product page or a special promotion.
  • Multiple Use Cases:
    From virtual product try-on experiences to adding a festive flair to Snaps, the possibilities for creative filters are vast.

Early Examples Show Promise:

The National Football League (NFL) used a Sponsored AR Filter for Super Bowl LVIII, featuring a countdown timer with team logos. Another example is the Franklin Park Conservatory’s filter that allowed users to virtually wear an orchid crown.

Don’t forget to visit our website today! Connect with us on LinkedIn to uncover exclusive industry insights or follow us on Facebook for upcoming industry news.