Instagram influencers are making millions of dollars per post. Learn who is on the top of the charts, earning the most income from Instagram

Instagram is a new reality of social media. The number of active users of this social media application has increased to 1 billion, according to the data shared by Statista. This is huge. This traffic is huge, not in terms of numbers only. People are earning millions of dollars just by posting updates from their accounts. These Instagram influencers have high followings, which is bringing in cash for them. 

How are they earning money?

For the general audience, the point of earning money from Instagram is not very easy to understand because they are neither paying anything nor using anything for using their Instagram handle. If you are a simple Instagram user and are also facing the same issue, then we can share a brief detail about it, so that you can actually enjoy reading who are the top 10 influencers of the year with respect to earning money. 

Okay, so, there are three main methods of earning money on Instagram. Firstly, you can become an influencer – Instagram influencer. Basically, this model is quite similar to the celebrity endorsement model of the traditional setting. These Instagram influencers are the people who have a good say in the community, particularly because of their profession or their likeness in the audience. The brands, who want to sell their products, get in touch with these people, and ask them to endorse their product on social media application. There can be multiple ways of doing it, but we’ll be leaving them for some other article. In return, for their efforts of brand promotion, these influencers get money. 

The second method to earn money on Instagram is to become an affiliate marketer. In this method, you are directly selling the products of other companies or brands. In return, of this effort, you have a set dealing with the actual owner of the product. The third method here is to sell your own products and earn money through it.

Top 10 highest paid Instagram influencers:

Now when you are aware that who are actually the influencers of Instagram, you’ll be more excited to know that who has topped the charts for this year. Right? Here is the list along with their social media handles, so that you can easily join their camp if you want. 

1. Kylie Jenner

Firstly, you should congratulate her on becoming the youngest self-made billionaire. Now, just think, just using Instagram can earn you so much money that you can make history. If she can do it, why can’t you? There is a bit of controversy involved in this ranking. Some people do think that she had a good background already, so what made her self-made. 

@KylieJenner is the social media handle of this Instagram influencer. Kellie started her career in 2007 as an actor and a model. Later, she established her own clothing brand and cosmetic brand along with her sisters that gained massive popularity and has been a source of her initial earning. 

In 2014 and 2015, she, along with her sisters, has made to the list of the most influential teens. Currently, she has more than 144 million followers on Instagram. $1,266,000 is the earning per post that she is earning at the moment.

We are sharing one of the quotes from her Instagram profiles with you: “Happiness is a choice, not a result. Nothing will make you happy until you choose to be happy. No person will make you happy unless you decide to be happy. Your happiness will not come to you. It can only come from you.”

2. Ariana Grande:

The second Instagram influencer on the list is Ariana Grande. She is a songwriter, actress, and a versatile singer who has won a number of awards including Grammy Awards. One of the interesting things that you would like to know about Ariana Grande is that she has a wide vocal range.

Over time, she has entered the business industry as well. In 2014, she associated herself with a bottled water brand. Two years later, a makeup collection by the name of MAC Cosmetics was launched. Over time, she has become the celebrity endorser of some of the famous brands like Reebok, American Express, and T-Mobile.

@Arianagrande is the social handle of her Instagram account. Currently, with 159 million followers, she is in the second position. Her, per post, earning is $996,000. This position was acquired by Selena Gomez, but this year, she has become more prominent, and that is why she got the second position. 

3. Cristiano Ronaldo:

Firstly, he deserves special applause on making to the top five of the 10 influencers of the list. Yes, the other 4 positions are acquired by women. 

Everyone knows about who he is. A footballer representing Portugal. He is known for the wonderful goals and unbelievable sense of the game when playing in the field. Although he realized that he has enough talent to play this game at a professional level, but soon after he started his formal practice, he was diagnosed with racing heart disease. He had to undergo surgery to pursue his dream, and today, he has his name in the game.

You can follow him @Cristiano on Instagram and be a part of the 188 million followers’ community that he already has. The great numbers of followers he has on and off social media are the reasons for his acceptance as an Instagram influencer and of course, his earnings as well. Oh, we forgot to mention the per post earning of this playground hero i.e., $975000 per post.

You’ll like this quote from Cristiano Ronaldo, which is taken from his own book: “I am not a perfectionist, but I like to feel that things are done well. More important than that, I feel an endless need to learn, to improve, to evolve, not only to please the coach and the fans but also to feel satisfied with myself. It is my conviction that here are no limits to learning, and that it can never stop, no matter what our age.”

4. Kim Kardashian West:

She is another TV personality and a model who has become an Instagram follower and is earning a significant part of her total income from her social media profile. She got the attention of the media for the first time in 2007, and since then, she has been active. Over time, she has also moved her focus from a specific media profile to an entrepreneur.

For the people who know her, it won’t be a surprise that the celebrity number 2 that we have discussed here is her half-sister, and the role we discussed in her achievements can be partly attributed to her as well.

She has 143 million followers and earning $910,000 per post, and you can follow her on @Kimkardashian.

5. Selena Gomez:

Another American on the list of the Instagram influencers is Selena Gomez. She is a singer, songwriter, actress, and executive producer. She has been in the limelight since 2002, and that is why she has earned a lot of followers.

Currently, with 160 million followers, she is enjoying great stardom on mainstream media as well as social media. She started her career as a child star in the series Barney & Friends. Over time, he earned many awards for her singing and her acting as well.  

Her Instagram handle is @salenagomez. Only a single post made by her on her Instagram account can easily earn her $886,000. She was in the top3 last, but this time it is the fifth place she is getting when we have created the list of the top 10 Instagram Influencers for this year.

“The night is dark, but the moon is bright.” One of the quotes from Me & My Girls

6. Dwayne Johnson:

Most of us know about his acting career only, but he has once been a professional wrestler as well. And even before that, he worked as a professional footballer. His first acting role was in the year 2001 in the movie The Mummy Returns.

The three professional careers that he has chosen over time have contributed a lot to the fan following that he enjoys today. 148 million followers to be precise, and the earning generated through his Instagram account is $882,000 per post.

@therock is the handle of his Instagram account. If you weren’t able to find him on Instagram earlier, so now you can.

7. Beyoncé Knowles:

She was born in America. Professionally, a singer, songwriter, and actress, she is known by many. She entered the professional field when she was still a kid. Beyoncé got the limelight in the late 1990s as a lead singer when she was part of a band.

With multiple awards at her credit, she has been one of the famous singers that have gained popularity beyond the borders. Additionally, with time, she has moved towards setting up her own business too. Topshop is one of the brands she owns now (there is a long story behind this brand, too).

Her philanthropist activities are another reason for her high following and appreciation that she gets her from the audience. All of the fields and activities have boosted her overall followings to reach 129 million followers. Her per post earning is $785,000.

Her fans might be a bit disappointed as she was in the top 5 last year, but this year she has lost two positions if you are her fan, and then you must actively engage with the posts she does so that she can get the benefit in return. For the ones who aren’t following her yet @Beyoncé is her Instagram handler.

8. Taylor Swift:

One of the specialties that Taylor Swift has is her narrative songs that are often known to revolve around her own life. She is a songwriter as well, so she manages to do justice to her own life, the songwriting, and the singing part. Currently, she has the title of being signed by Sony as the youngest artist.

You can analyze the acceptance of Taylor Swift by the number of albums that she has sold. Up till now, more than 50,000 of her albums have been sold. From these, more than 32million have been sold in the United States, so we can say that States is a huge fan of her singing, and obviously, the ones sold out of the US represent the foreign fans that she has got.

Her social media account also has more than 100 million followers, and because of these enthusiastic followers that she has got, she is enjoying earnings of $748,000 per post.

“For you, I would cross the line. I would waste my time. I would lose my mind.” — Taylor Swift, “Don’t Blame Me”

9. Neymar da Silva Santos Junior:

Another footballer that has made to list of the top Instagram influencers is Neymar da Silva Santos Junior. He is from Brazil and plays as a forward in his professional career. His debut in the game was at the age of 17, where he made his club win a tile twice in a row. He has also been the most expensive player in 2017.

Various awards and recognitions have been achieved by this player, and he lives in the heart of the millions of players that he has around the world. 122 million followers are not in any way less, but you can also become his fan on Instagram by using @Neymarjr. What he earns from his account is $722,000 per post.

Last year, he enjoyed a better position on the list of the Instagram influencers as well. But even getting in the top 10 is an achievement, so you should be celebrating it with your star player.

10. Justin Bieber:

A Canadian that is the part of the top 10 Instagram influencers is Justin Bieber. He also writes his own songs. His career started when he was just 13, so you can say that he made an entry as a child star. Initially, he performed in the theatre from where he got recognition, and now his name speaks for him. He is a brand now.

Apart from being a singer or a public figure, Bieber has entered into the field of business as well. He has a nail polish brand, and that brand actually made a record as well (the entire line of nail polish was sold in only 2 months).

Apart from his own brands, Bieber also endorses different reputable brands, including Adidas, Beats By Dre, Elizabeth Arden, Calvin Klein, and Best Buy.

Currently, he has 115 million followers, following him on his Instagram account. By endorsing the brands, and selling his own products, what he earns from a single post is $722,000. One interesting thing about Justin Bieber is that he released his first album on YouTube that was liked by a large audience. So, you can say Justin Bieber has actually used social media platforms in the best possible way since the very start.


These are the top 10 Instagram influencers. You’ll probably want to follow them to be aware of the latest trends and what’s going on in the specific industry. You don’t have to rely on following thee influencers only; you can also become one. 

Initially, it might not earn you much of the earnings, but over time, you’ll increase your following, reach, and the earnings associated with your account too. Give it a try. If you have any specific questions regarding the Instagram influencers, then please comment below and clarify your concern.