If you are looking to drive traffic to your website, then you have various different options available. You might be using the paid methods or the unpaid ones depending upon your marketing objectives. Amongst these methods, SEO or search engine optimization is the most effective one. SEO is a collection of strategies and techniques aimed at helping your pages
1. Pick a Theme That’s Optimized for Search Engines
The selection of the right theme can boost SEO on WordPress website significantly. Why? Because the theme determines the layout and appearance of any website. Moreover, the functionality can also be adjusted through the choice of the theme. A clean code gives your site the best chance in SERPs.
While choosing the theme from WordPress dashboard, you need to keep in mind the elements of SEO and the ways through which the theme will boost
2. Use of SEO Plugin
Now, the first question here is what is plugin? Plugins are the software, which can be made the part of the website. Each of the plugin supports a specific function for your website. Why are plugins installed? Because they can help you in providing ease to boost the SEO for your WordPress website. One of the specific plugins for boosting the SEO is Yoast SEO.
Yoast SEO can provide you with essential elements to consider while writing content for your website.
3. Modify ‘Permalink’
The permanent links to your content or each specific page or post are known as permalinks. They play an important role to boost the SEO for WordPress website because these links are used as the backlinks. This is why the structure of these links is important.
Some of the properties of these links include clear and descriptive
Changing your permalink structure is not difficult. You need to go to the settings of your website and open permalink tab. Here you can add a manual permalink or adjust it according to the posts.
4. Creation of ‘Sitemap’
If you are the owner of a website, you’ll probably know what a site map is? It provides you with the list and order of all pages that you have in your post. It is available
5. Use of Heading Tags Is a Must:
Heading tags are the must-haves in order to boost the SEO for WordPress. The headings are important for the readers as well as the search engine. For the readers, the use of H1 and H2 tags help them in identifying the logical sequence of the content. For the search engines, the sitemap discussed above does not form randomly, rather these Heading tags are used for the creation of the sitemap.
You can modify the style and size of the heading tags quite easily. Once you’ll select a particular size for each of the heading
6. Write Keywords Centric Content:
The search engine does not get to know about the search engine on its own. Rather the multiple time usage of the keyword and incorporation of plugins such as Yoast could make it easier for the search engine to recognize a particular keyword. You must use the keyword with medium to lesser competition as it would make the ranking of your website easier.
However, while using keywords make sure that you don’t go for excessive
7. Add Useful Internal and External Links
You can’t expect your website to grow by existing alone. This is because Google will not consider your website as an authentic
One of the important thing here is the credibility of the source with which you are linking your page. Make sure there is some linkage of an obvious kind between the linking pages, otherwise Google will recognize it as a spammy effort to manipulate the results of Google.
8. Optimize Your Images
Visual appeal in the form of images can attract more users. Moreover, the images can also extend the time that your audience would spend on your website. This is the scenario for the traffic who can evaluate what your image is about and how is it relevant to the content that you have written.
But the spiders and crawlers cannot
you can add alt tags in the picture to boost SEO for WordPress website. It will give the image its own identity for the search engine as well
9. Long Content Is The Best
While analyzing the short content and long content, the search engine gives preference to the long content. This becomes one of the important factors to boost SEO for WordPress website.
That doesn’t mean that the shorter content is not ranked at all. It can be ranked at a higher level, but the chances are that when the other things
However, you must not go irrelevant while going for long lengths. You must be creative enough to avoid any sort of duplication. Moreover, copying from other sources is severely prohibited. It will create
Longer content can also help users in a better way. The users can find all the information at a particular website. This can ease their problems or provide solution to their queries and they’ll come to your website next time for other relevant queries.
10. Update Your Posts Frequently
You can’t be expecting to use the old content for ranking on the search engine. Old content is important but so is new and the fresh content. You need to add new content continuously to ensure that the search engines know that you are here and updating all your content regularly.
Without regular updates, search engines would consider your website obsolete. same is the case with the audience, if they won’t get the latest content, they’ll switch instantly.
11. Focus on Quality Content
There is nothing more important than the quality of the content of your website. It can boost the SEO for WordPress websites instantly. How? The audience is the best judge of the quality. IF they’ll feel that your content is not quality based. They will switch from your website within seconds and search engines usually guess the instant switching as the lack of quality control. If such a situation would persist, the chances are that your website would get lower ranks. So, if you don’t want such a situation to impact you and the SEO for the WordPress website. Then, you must give high importance to quality.