YouTube 2020 Policy update there are some major changes waiting for you in the next year. Don’t forget to give it a thorough read.
Reasons for a new YouTube Policy 2020:
The introduction of the new YouTube policy 2020 has been primarily because of some of the gaps in the previous policy and the way these flaws were being exploited by some people. Additionally, in some situations, such efforts from a certain group of people were also problematic for the general audience of the forum.
Recently, YouTube was fined $170 million by FTC (Federal Trade Commission) for collecting data about the minors and then using that data for targeting ads towards them.
Major highlights from YouTube 2020 Policy:
YouTube won’t be able to collect data:
Now the curators would have to label their videos specifically for kids:
Although the YouTube kids channel was intended for this purpose, a lot of curators started creating inappropriate content for the kids. And this was actually leading to resentment in the users. So, under the new YouTube policy 2020, if you are curator, then you’ll have to label the content created especially for kids as “kid’s content.” That is fine. But what is the problem?
Kid’s videos won’t be allowed to show any sort of targeted ads. This actually means the loss of thousands of dollars from your revenue. But we guess we should be standing with the ethically right decision and not with the financial one. At the end of the day, it is going to impact all our kids, so we should be concerned about what we support and what we discourage.
According to the YouTube Policy: “We will stop serving personalized ads on content that is made for kids, whether designated by you or by our classifier.”
The content that would be specifically directed at kids won’t have the comments feature any longer available. The comments can be fully controlled neither by the platform nor by the content creator. But they can create a negative impact on the kids. In order to ensure positivity and proper grooming for the kids, the new YouTube policy update 2020 bans comments as part of the video.
Likes/ Dislikes won’t be shown publicly:
Another restriction that is going to be imposed on the content created, especially for kids, is that the likes and dislikes of a particular video won’t be shown publicly. So, one of the triggers that would have made the audience to click on the videos has been reduced.
Similarly, the number of subscribers won’t be part of the information that is displayed publicly. Again, one of the drawbacks for the content creators who create videos specifically for the kids below 12 years of age.
All the kid content watched would be treated as the kid’s audience:
One of the other things that this latest policy update brings is that anyone watching the content labeled as kid content would be treated as the kid watching the video. So, the content creators should not consider this viewership coming from the adult audience like the way to get targeted ads.
You can’t miss categorizing the content:
Under the new policy, it is essential that you should categorize all the content you create. So, you can’t just forgo this categorization process. And this will help the administration of YouTube to use the content for content targeted or use targeted ads.
Machine learning would be enabled:
In order to ensure that the creators aren’t using the wrong categorization, machine learning would also be employed by the administration. It would help the platform in identifying the content that is actually for kids and the one that is for kids but categorized as the general content.
Preparation for these changes:
Most of the content creators are actually facing problems as a result of this policy update 2020 of YouTube. Some of the content creators had dedicated their entire companies for kid’s content, so for them, this news has actually brought a lot of issues.
Some of these content creators have actually started to adjust their content from kids specific to the content for teenagers. A few of them have decided to change the word toys to miniature in the videos, and adjust it a bit so that it would no longer remain the kids content. Content Creator for MyFroggyStuff has shared with her audience, “We will be adding more lifestyle stuff,” Toya told her fans during a live stream. “We’re going to be vlogging a little bit more, we’re going to be talking about hair … so yeah, vlogging and everything is on the table.”
The actual implementation strategy of YouTube about this policy change is going to become clearer once the policy would be enforced and fully applicable. Initially, implementing the strategy fully for YouTube would be a challenge, and it might take the machine-learning algorithm of the forum to adjust to the kids and non-kids videos too.
This policy is going to be effective from January 2020. The content creators of YouTube have already started to modify their content so that their channels would pass the monitoring radars of the forum. However, it is too soon to say if changing a few things of the content would actually help in changing the categorization and target market.
If you have, any other questions about these policy changes, you can post them in the comments section below, and we’ll try to get back to you on ASAP basis. In case, you are looking for increasing your subscribers for the YouTube or the process of monetization of YouTube channel; then you can visit “YouTube growth – how to get more subscribers on YouTube and grow your channel” and “How to start a YouTube channel (Complete Guide 2019)”.