The battle for short-form video supremacy is on, and YouTube just fired a shot across the bow of TikTok with its new “Collab” feature for Shorts. Announced in February 2024, Collab allows creators to record split-screen videos alongside existing YouTube videos or Shorts, mirroring the popular duet functionality on TikTok.

What is Collab?

Collab allows YouTube Shorts creators to record split-screen videos alongside existing Shorts or even videos from the vast YouTube library (up to 60 seconds long). This opens doors for all sorts of creative possibilities:

  • React Videos: You can add your commentary or response to a funny skit, educational clip, or even a musical performance.
  • Duet Challenges: Similar to TikTok Duets, Collab allows creators to participate in trending challenges, adding their own twist to a popular concept.
  • Collaborations: Creators can team up remotely, recording their parts side-by-side for a truly collaborative Short.


This strategic move by YouTube aims to capture a larger slice of the booming short-form video market. Here’s what creators need to know:

  • Repurpose and Remix: Collab lets you breathe new life into existing content. You can react to funny moments, offer counter-arguments in a debate, or add your own creative twist to a trending challenge.
  • Multiple Layouts: Go beyond the basic side-by-side view. Choose from picture-in-picture or even green screen effects to truly customize your Collab video.
  • Massive Content Library: Unlike TikTok, YouTube Shorts creators have access to a vast library of long-form content. This opens doors for all sorts of creative remixes and mashups.
  • Engagement Booster: Collab offers a fantastic way to interact with other creators and their audiences. It can spark conversations, lead to collaborations, and boost discoverability.

The Future of Short-Form Video:

Collab’s arrival signifies a turning point in the short-form video landscape. As these platforms continue to innovate, we can expect even more features that encourage remixing, collaboration, and audience engagement. The future of short-form video is bright, and it’s going to be a wild ride!

Stay informed by regularly visiting our website for the most recent updates. Connect with us on LinkedIn or show your support by giving our Facebook page a thumbs up.